We help governments tell stories that move people — and numbers.
Award-winning destination marketing and digital strategy for tourism authorities, municipalities, and destination marketing organizations. Clio Award-winning. SAM registered. Based in New York.
No RFP required under $25K. We can begin within 5 business days of a signed SOW. Every engagement is scoped, priced, and delivered with full transparency — no scope creep, no surprises.
Website Audit + Digital Presence Report
$9,500 Fixed Fee
2-Week Delivery
Micro-Purchase Eligible
NAICS 541613 / 541511 — No RFP required. A comprehensive review of your digital footprint with clear, actionable recommendations.
Full website performance, SEO, UX, and mobile audit
Social media presence and content gap analysis
Competitor DMO benchmarking (3 organizations)
20 prioritized, actionable recommendations
30/60/90-day quick-win roadmap
60-minute executive debrief call
Destination Marketing Strategy
$18,500 Fixed Fee
3-Week Delivery
Most Requested
NAICS 541613 — Our flagship engagement for DMOs and regional tourism authorities seeking a complete go-to-market strategy.
Market positioning and competitive analysis
Visitor persona development
Multi-channel campaign strategy
Community Connection Method™ applied
Phased implementation roadmap with milestones
Market Research + Community Insights Report
$22,500 Fixed Fee
4-Week Delivery
SAM Registered
NAICS 541910 — Rigorous primary and secondary research that gives your agency an evidence base for confident decision-making.
Community intercept research and sentiment mapping
Visitor profile and behavior analysis
Competitive destination landscape
Cultural authenticity assessment
Executive summary with prioritized recommendations
Prince Street Group specializes in providing top-tier services to meet the unique needs of government agencies and private-sector clients. Our capabilities span strategy, design, research, and technology — all delivered by a team that understands how public-sector procurement actually works.
Business Program & Project Management
Structured methodology, clear milestone tracking, and cross-functional coordination. We manage complex engagements with the discipline and accountability your agency demands.
Website Design & Graphic Design
Custom development and design built for accessibility, mobile performance, and government audience standards. Every deliverable meets Section 508 and WCAG compliance benchmarks.
Digital Marketing & Strategy Consulting
Full-service digital marketing — SEO, PPC, content creation, and campaign management — supported by strategic consulting to drive measurable results for destination and civic marketing goals.
Marketing Research & Analysis
Comprehensive market research including visitor intercept studies, community sentiment analysis, and competitive benchmarking to deliver the actionable insights that drive informed policy and investment decisions.
Web-Based Marketing
Strategies that maximize client engagement across digital platforms. Includes social media strategy, content calendars, influencer partnerships, and platform analytics tailored to your audience.
Information Technology Services
Customized IT services including system integration, software development, and digital platform implementation to improve efficiency and performance for government agencies and tourism authorities.
NAICS Codes & Set-Asides
Prince Street Group is registered on SAM.gov and eligible for the following set-asides and procurement categories. Our registrations are current and active, with full documentation available upon request.
Procurement Credentials
CAGE Code: 9YEG3
DUNS: 04-964-8138
SAM.gov: Registered and Active
All registrations are current. Copies of SAM.gov registration and CAGE documentation are available upon request for pre-award review.
Verified past performance documentation is available upon request. The engagements below represent a range of destination marketing, digital platform, and research work delivered on scope and on time.
Ghana Tourism Authority — Year of Return + Beyond the Return
2019–2020
Destination Marketing
Scope: Destination marketing, diaspora engagement, and cultural heritage campaign strategy for the Government of Ghana.
1.1M+ visitors to Ghana
$1.9B in tourism revenue generated
100+ diasporans granted Ghanaian citizenship
Strategic partnerships with Spotify, Apple Music, YouTube Music, and Meta Quest
Detty December — West Africa (Nigeria + Ghana)
Annual Campaign
Entertainment & Tourism
Scope: Annual entertainment and tourism campaign, digital ticketing infrastructure, influencer marketing, and visitor management systems.
1.5M+ annual visitors across both countries
$2B+ economic impact
50,000+ attendees at individual events
$71.6M Lagos tourism revenue in a single month (Central Bank of Nigeria)
Connecticut Tourism — Cities of West Haven, New Haven, Hartford, and Westport
Regional Municipal
Destination Strategy
Scope: Regional destination marketing for four Connecticut municipalities across the state's major urban tourism corridors.
Multi-city destination marketing strategy and implementation
Coordinated campaign across Connecticut's urban tourism network
Delivered in partnership with local DMOs and municipal leadership
Indie Agency Summit
National Campaign
Market research, experiential strategy, and consulting for a nationwide marketing campaign. Delivered significant increase in outreach and engagement across national markets.
Dara Wellness
Digital Platform
Full digital platform delivery including new website design, improved accessibility, and Web3-supported user engagement. Delivered on time and on scope.
How We Work with Government Clients
Our engagement model is purpose-built for the realities of public-sector procurement. Every step is transparent, documented, and designed to eliminate ambiguity — so your agency can move with confidence from first contact to final deliverable.
No procurement complexity. No open-ended retainers. No scope creep. From a 20-minute discovery call to a 60-minute executive debrief — every engagement follows this exact sequence, ensuring your team knows what to expect at every stage.
No RFP required for engagements under $25K. Our Website Audit and Destination Marketing Strategy offerings qualify for simplified acquisition and micro-purchase thresholds. We can begin within 5 business days of a signed Statement of Work.
Our Team
Meet the Practitioners Behind Prince Street Group
Prince Street Group is led by practitioners who have delivered destination marketing at international scale — and understand how government procurement actually works.
Asia Stewart
Managing Director
Asia brings 15+ years of experience in growth marketing, product development, and strategic implementation. As a former Product leader at American Express and Estée Lauder, she has led complex programs across 57 global markets.
Asia is the architect of Prince Street Group's Community Connection Method™ and the Civic Engagement Analytics Platform — the data infrastructure behind the Year of Return and Detty December campaigns. Her background in highly regulated environments, including municipal government technology implementation, shapes our agency's rigorous approach to public sector marketing.
Tunde Ogundipe
Chief Creative Officer
Tunde brings more than two decades of experience spanning advertising, entertainment, and government consulting. He served as SVP/GM of Strategy & Culture at Sony Music and as Spotify's Global Culture Team Lead, where he built the Spotify Afro Hub and introduced Afrobeats, Amapiano, and AfroHouse to millions of global listeners.
His creative leadership was central to the Ghana Year of Return and Detty December campaigns. Tunde's ability to bridge government objectives and community needs has made him one of the most sought-after voices in destination and cultural marketing.
Ready to Get Started?
All engagements begin with a 20-minute discovery call. We confirm scope, timeline, and fit — no obligation, no sales pressure. If we're the right partner, we'll have a Statement of Work in your hands within 48 hours.